Côte d’Ivoire: A call to authorities to reconsider the ban on alcoholic energy drinks

Since the ban on the import and sale of alcoholic energy drinks in Côte d’Ivoire, many merchants and consumers have found themselves in a difficult situation. While public health concerns are legitimate, it is crucial for Ivorian authorities to reconsider their decision, taking into account the economic realities and livelihoods of many citizens.

Firstly, merchants have seen their incomes drastically decline. Alcoholic energy drinks represented a significant portion of their sales. The ban not only results in direct financial losses but also contributes to an atmosphere of economic uncertainty. In a context where many sectors are already weakened by various economic challenges, such a measure seems to exacerbate difficulties rather than alleviate them.

Moreover, consumers who enjoyed these products are now turning to the black market. This leads to a loss of control over the quality and safety of the products consumed, which could paradoxically increase public health risks. By regulating and strictly controlling the sale of these drinks rather than imposing a total ban, authorities could better protect the population while supporting the local economy.

It is also important to note that many countries have succeeded in finding a balance between protecting public health and supporting merchants through regulatory measures. For instance, restrictions on advertising, age-based sales limits, and labeling requirements could be considered. Such measures would allow the continued availability of alcoholic energy drinks while minimizing risks for consumers.

Therefore, it is imperative for Ivorian authorities to engage in open dialogue with merchants and other stakeholders to find viable solutions. A collaborative and thoughtful approach could lead to balanced policies that support both public health and the national economy.

S.William